Preview Mode Links will not work in preview mode

The Purpose Collective


Jan 31, 2023

Being anointed is often be seen as synonymous with a platform or a feeling you have after experiencing someone gifted, but it's much more than that. I got to have an amazing conversation with EJ Gaines about being anointed for business, and let's be clear...EJ IS an anointed businessman.

Erik Justin (“EJ”) Gaines is the Senior Vice President of Marketing at Capitol CMG and Co-Executive Director of Motown Gospel, divisions of Capitol Records/Universal Music Group. An entertainment lawyer and former artist manager with 20 years of experience in the music business, EJ Gaines has guided the careers of GRAMMY Award-winning recording artists, producers and songwriters, as well as producers and talent in film and television.

In his current role as Senior VP of Marketing, Capitol CMG/Co-Executive Director of Motown Gospel, EJ Gaines oversees marketing and commercial partnerships for over a dozen artists on the roster of the world’s largest Christian music label, including Tasha Cobbs Leonard, Jeremy Camp, Newsboys, Tye Tribbett and Brian Courtney Wilson. Most recently, he oversaw the marketing campaigns for Harry Connick Jr.‘s award-winning project, 'Alone With My Faith', Tori Kelly’s GRAMMY-winning 'Hiding Place', and Tasha Cobbs Leonard’s acclaimed 'Royalty: Live at The Ryman'.

In this episode, EJ dived into:

  • How EJ prevents himself from wrapping his identity into his job
  • The role his faith plays in how he operates in the music industry
  • EJ's definition of anointed
  • Why he believes he's anointed to do the work he does
  • How embracing his anointing changed how he views his work
  • How he prevents his career and purpose from overshadowing his relationship with God and the time he spends with Him

Check out the show notes for this episode here: https://pavielle.com/116 

Want to ask a follow up question to the episode? Submit your question here anonymously: https://pavielle.com/ask 

Rate, Review, & Follow on Apple Podcasts "I love Pavielle and The Purpose Collective Podcast." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the purpose God designed them for. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!